/*
Theme Name: Pulse Seller
Theme URI: https://www.pulseseller.com/
Author: Pulse Seller
Description: The pulseseller.com site, built on the Pulse Seller design system: Poppins, pulse-green and forest, square corners, rising-bar graphics. No page builder, no required plugins.
Version: 2.1.0
Requires at least: 6.4
Requires PHP: 7.4
License: GPL-2.0-or-later
Text Domain: pulseseller
*/

@font-face { font-family: "Poppins"; src: url("assets/fonts/poppins-400.woff2") format("woff2"); font-weight: 400; font-style: normal; font-display: swap; }
@font-face { font-family: "Poppins"; src: url("assets/fonts/poppins-400i.woff2") format("woff2"); font-weight: 400; font-style: italic; font-display: swap; }
@font-face { font-family: "Poppins"; src: url("assets/fonts/poppins-500.woff2") format("woff2"); font-weight: 500; font-style: normal; font-display: swap; }
@font-face { font-family: "Poppins"; src: url("assets/fonts/poppins-600.woff2") format("woff2"); font-weight: 600; font-style: normal; font-display: swap; }
@font-face { font-family: "Poppins"; src: url("assets/fonts/poppins-700.woff2") format("woff2"); font-weight: 700; font-style: normal; font-display: swap; }

/* Design system tokens */
:root {
	--pulse-green: #067f38;
	--pulse-green-deep: #05662d;
	--pulse-green-bright: #41d034;
	--slate: #393e46;
	--forest: #162415;
	--ink-black: #020402;
	--graphite: #595959;
	--silver: #a9a9a9;
	--hairline-gray: #d7d7d7;
	--mist: #eef1ef;
	--white: #ffffff;
	--coral: #ec6366;
	--success-green: #61ce27;

	--surface: var(--white);
	--surface-alt: var(--mist);
	--ink: var(--ink-black);
	--ink-muted: var(--graphite);
	--ink-brand: var(--pulse-green);
	--action: var(--pulse-green);
	--on-action: var(--white);
	--action-hover: var(--pulse-green-deep);
	--line: var(--hairline-gray);
	--focus-ring: var(--pulse-green);

	--space-tight: 10px;
	--space-base: 20px;
	--space-section: 80px;
	--radius-button: 2px;
	--wrap: 1200px;
	--gutter: clamp(20px, 4vw, 40px);
	--ease: cubic-bezier(.2, .7, .2, 1);
}
/* Dark sections swap the semantic tokens */
.hero, .book, .site-footer {
	--surface: var(--forest);
	--surface-alt: var(--ink-black);
	--ink: var(--white);
	--ink-muted: var(--silver);
	--ink-brand: var(--pulse-green-bright);
	--line: var(--graphite);
	--focus-ring: var(--pulse-green-bright);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 96px; }
body { margin: 0; background: var(--white); color: var(--ink-muted); font-family: Poppins, "Helvetica Neue", Arial, sans-serif; font-size: 18px; line-height: 1.5; }
img { max-width: 100%; height: auto; display: block; }
h1, h2, h3 { color: var(--ink); line-height: 1.25; margin: 0 0 var(--space-tight); font-weight: 600; text-wrap: balance; }
h1 { font-size: clamp(36px, 2.2vw + 26px, 48px); }
h2 { font-size: clamp(26px, 1vw + 22px, 32px); }
h3 { font-size: 20px; }
p, ul, ol, dl, table, figure { margin: 0 0 var(--space-base); }
a { color: var(--ink-brand); text-decoration: none; }
a:hover { text-decoration: underline; text-underline-offset: 3px; }
strong { font-weight: 600; color: var(--ink); }
:focus-visible { outline: 2px solid var(--focus-ring); outline-offset: 2px; }
.screen-reader-text { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.wrap { width: min(100% - 2 * var(--gutter), var(--wrap)); margin-inline: auto; }
.skip { position: absolute; left: -999px; top: 0; background: var(--ink-black); color: #fff; padding: 12px 16px; z-index: 100; }
.skip:focus { left: 0; }
.quiet { color: var(--ink-muted); font-size: 16px; margin-bottom: 4px; }
.plainlist { list-style: none; padding: 0; }
.plainlist li { margin-bottom: 8px; }
.lede { font-size: clamp(18px, .5vw + 16px, 22px); line-height: 1.5; max-width: 44rem; }

.eyebrow { font-size: 14px; line-height: 1.25; font-weight: 600; letter-spacing: 1px; text-transform: uppercase; color: var(--ink-brand); margin: 0 0 var(--space-tight); }
.eyebrow a { color: inherit; }

/* Buttons and links */
.button {
	display: inline-flex; align-items: center; justify-content: center;
	background: var(--action); color: var(--on-action);
	font: inherit; font-size: 16px; line-height: 1.25; font-weight: 600; letter-spacing: 1px; text-transform: uppercase;
	padding: 16px 28px; border: 2px solid var(--action); border-radius: var(--radius-button);
	text-decoration: none; cursor: pointer;
	transition: background-color .18s ease, border-color .18s ease, color .18s ease, transform .18s ease;
}
.button:hover { background: var(--action-hover); border-color: var(--action-hover); color: var(--on-action); text-decoration: none; transform: translateY(-2px); }
.button:active { transform: translateY(0); }
.button--small { padding: 11px 18px; font-size: 14px; }
.button--ghost { background: transparent; color: var(--ink-brand); }
.button--ghost:hover { background: var(--action); color: var(--on-action); border-color: var(--action); }
.button--ghost-white { background: transparent; color: #fff; border-color: rgba(255, 255, 255, .55); }
.button--ghost-white:hover { background: #fff; color: var(--forest); border-color: #fff; }
.button--white { background: #fff; color: var(--pulse-green-deep); border-color: #fff; }
.button--white:hover { background: var(--mist); border-color: var(--mist); color: var(--pulse-green-deep); }
.textlink { font-weight: 600; font-size: 16px; color: var(--ink-brand); display: inline-flex; align-items: center; gap: 8px; }
.textlink::after { content: ""; width: 18px; height: 2px; background: currentColor; transition: width .2s var(--ease); }
a:hover > .textlink::after, .textlink:hover::after { width: 34px; }
.icon { color: var(--ink-brand); display: block; }

/* Header */
.site-header { position: sticky; top: 0; z-index: 50; background: rgba(255, 255, 255, .96); backdrop-filter: saturate(1.4) blur(8px); border-bottom: 1px solid transparent; transition: border-color .2s ease; }
.site-header.is-stuck { border-bottom-color: var(--line); }
.site-header__inner { display: flex; align-items: center; gap: 16px 28px; min-height: 84px; }
.site-header__logo img { width: 172px; }
.site-nav { display: flex; align-items: center; gap: 6px 26px; margin-left: auto; }
.site-nav a:not(.button) { font-size: 14px; line-height: 1.25; font-weight: 500; letter-spacing: 1px; color: var(--slate); padding: 10px 0; position: relative; text-decoration: none; }
.site-nav a:not(.button)::after { content: ""; position: absolute; left: 0; right: 0; bottom: 2px; height: 2px; background: var(--pulse-green); transform: scaleX(0); transform-origin: left; transition: transform .22s var(--ease); }
.site-nav a:not(.button):hover::after, .site-nav a[aria-current="page"]::after { transform: scaleX(1); }
.site-nav a[aria-current="page"] { color: var(--pulse-green); }
.nav-toggle { display: none; margin-left: auto; font: inherit; font-size: 14px; font-weight: 600; letter-spacing: 1px; text-transform: uppercase; background: none; border: 2px solid var(--slate); border-radius: var(--radius-button); color: var(--slate); padding: 9px 14px; cursor: pointer; }
@media (max-width: 1100px) {
	.nav-toggle { display: inline-block; }
	.site-header__inner { flex-wrap: wrap; min-height: 72px; }
	.site-nav { display: none; width: 100%; flex-direction: column; align-items: stretch; gap: 0; margin: 0; padding-bottom: 20px; }
	.site-nav.is-open { display: flex; }
	.site-nav a:not(.button) { padding: 14px 0; border-top: 1px solid var(--line); font-size: 16px; }
	.site-nav a:not(.button)::after { display: none; }
	.site-nav__cta { margin-top: 16px; }
	html:not(.js) .site-nav { display: flex; }
	html:not(.js) .nav-toggle { display: none; }
}

/* Brand bars: the logo's rising chart, reused as the site's graphic */
.barswrap { position: relative; display: block; width: 100%; height: 100%; }
.bars { display: block; width: 100%; height: 100%; overflow: visible; }
.bars__bar { fill: var(--pulse-green); transform-box: fill-box; transform-origin: bottom; }
.bars__line { fill: none; stroke: var(--slate); stroke-width: 2.5; stroke-linecap: square; }
.js .bars__bar { transform: scaleY(0); transition: transform .8s var(--ease); transition-delay: calc(var(--i) * 60ms); }
.js .barswrap.is-in .bars__bar { transform: scaleY(1); }
.js .bars__line { stroke-dasharray: 1; stroke-dashoffset: 1; transition: stroke-dashoffset 1.2s var(--ease) .55s; }
.js .barswrap.is-in .bars__line { stroke-dashoffset: 0; }
.bars--white .bars__bar { fill: rgba(255, 255, 255, .22); }
.bars--white .bars__line { stroke: #fff; }
/* The pulse: a live dot at the tip of the arrow */
.bars__pulse { position: absolute; width: 12px; height: 12px; margin: -6px 0 0 -6px; border-radius: 50%; background: var(--pulse-green-bright); opacity: 0; transition: opacity .3s ease 1.6s; }
.bars--white .bars__pulse, .cover--2 .bars__pulse { background: #fff; }
.barswrap.is-in .bars__pulse, html:not(.js) .bars__pulse { opacity: 1; }
.bars__pulse::after { content: ""; position: absolute; inset: 0; border-radius: 50%; background: inherit; animation: ping 1.8s cubic-bezier(0, 0, .2, 1) infinite; }
@keyframes ping { 0% { transform: scale(1); opacity: .7; } 80%, 100% { transform: scale(3.4); opacity: 0; } }
.bars--hero .bars__pulse { display: none; }

/* Reveal on scroll */
.js [data-reveal]:not(.barswrap) { opacity: 0; transform: translateY(28px); transition: opacity .7s ease, transform .8s var(--ease); }
.js [data-reveal].is-in:not(.barswrap) { opacity: 1; transform: none; }
.cards > [data-reveal]:nth-child(3n+2), .postgrid > [data-reveal]:nth-child(3n+2), .results > [data-reveal]:nth-child(2), .stats__grid > [data-reveal]:nth-child(2), .steps > [data-reveal]:nth-child(2) { transition-delay: .08s; }
.cards > [data-reveal]:nth-child(3n), .postgrid > [data-reveal]:nth-child(3n), .results > [data-reveal]:nth-child(3), .stats__grid > [data-reveal]:nth-child(3), .steps > [data-reveal]:nth-child(3) { transition-delay: .16s; }
.stats__grid > [data-reveal]:nth-child(4), .steps > [data-reveal]:nth-child(4) { transition-delay: .24s; }

/* Hero: the forest box */
.hero { position: relative; background: var(--forest); color: var(--silver); overflow: hidden; padding-block: clamp(56px, 8vw, 104px) clamp(64px, 8vw, 112px); }
.hero__bg { position: absolute; inset: auto 0 0 0; height: 78%; opacity: .16; pointer-events: none; }
.bars--hero .bars__bar { fill: var(--pulse-green); }
.js .bars--hero .bars__bar { animation: grow 1.1s var(--ease) both; animation-delay: calc(var(--i) * 60ms + .1s); transition: none; transform: none; }
@keyframes grow { from { transform: scaleY(0); } to { transform: scaleY(1); } }
.hero__grid { position: relative; display: grid; gap: clamp(40px, 5vw, 72px); align-items: center; }
.hero h1 { color: #fff; font-size: clamp(38px, 3.2vw + 22px, 62px); font-weight: 700; line-height: 1.16; margin-bottom: 20px; }
.hero__sub { font-size: clamp(18px, .5vw + 16px, 21px); color: #d5dbd4; max-width: 34rem; margin-bottom: 32px; }
.hero__actions { display: flex; flex-wrap: wrap; gap: 14px; margin-bottom: 32px; }
.hero__chips { list-style: none; display: flex; flex-wrap: wrap; gap: 10px; padding: 0; margin: 0; }
.hero__chips li { font-size: 13px; font-weight: 500; letter-spacing: 1px; text-transform: uppercase; color: #fff; border: 1px solid rgba(255, 255, 255, .28); padding: 7px 12px; }
.hero__proof { position: relative; margin: 0; }
.hero__proof figcaption { font-size: 15px; color: var(--silver); margin-top: 16px; max-width: 32rem; }
.hero__proof figcaption strong { color: #fff; }
.hero__badge { position: absolute; z-index: 2; top: -30px; right: -14px; background: var(--pulse-green); color: #fff; padding: 14px 18px; display: flex; align-items: center; gap: 12px; font-size: 13px; line-height: 1.3; font-weight: 500; }
.hero__badge-num { font-size: 34px; font-weight: 700; line-height: 1; }
.js .hero__badge { animation: pop .6s var(--ease) 1s both; }
@keyframes pop { from { opacity: 0; transform: translateY(12px) scale(.94); } to { opacity: 1; transform: none; } }
.js .hero__in { animation: rise .8s var(--ease) both; animation-delay: calc(var(--d) * 110ms + .05s); }
@keyframes rise { from { opacity: 0; transform: translateY(22px); } to { opacity: 1; transform: none; } }
@media (min-width: 1000px) { .hero__grid { grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr); } }
@media (max-width: 1260px) { .hero__badge { right: 0; } }

/* Screenshots */
.shot { background: #fff; border: 1px solid var(--line); padding: clamp(8px, 1.2vw, 14px); }
.hero .shot { border: 0; }
.shot img { width: 100%; }
.proof { margin: 0; }
.proof figcaption { font-size: 15px; color: var(--ink-muted); margin-top: 12px; }

/* Stats band */
.stats { background: var(--white); border-bottom: 1px solid var(--line); }
.stats__grid { display: grid; grid-template-columns: repeat(2, 1fr); }
.stat { padding: 36px 24px 32px 0; border-top: 4px solid var(--pulse-green); margin-top: -4px; }
.stat + .stat { padding-left: 24px; border-left: 1px solid var(--line); }
.stat__num { font-size: clamp(34px, 2.4vw + 18px, 52px); font-weight: 700; line-height: 1.05; color: var(--ink-black); margin: 0 0 8px; font-variant-numeric: tabular-nums; letter-spacing: -.01em; }
.stat__to { color: var(--pulse-green); font-weight: 600; }
.stat__label { font-size: 15px; margin: 0; max-width: 17rem; }
@media (min-width: 900px) { .stats__grid { grid-template-columns: repeat(4, 1fr); } }
@media (max-width: 899px) { .stat:nth-child(3) { border-left: 0; padding-left: 0; } .stat:nth-child(n+3) { border-top-color: var(--line); border-top-width: 1px; margin-top: 0; } }

/* Sections */
.section { padding-block: var(--space-section); }
.section--tight { padding-block: 56px var(--space-section); }
.section--alt { background: var(--surface-alt); }
.section--rule { border-top: 1px solid var(--line); }
.section__head { max-width: 46rem; margin-bottom: 44px; }
.section__head p:last-child { margin-bottom: 0; }
.section__head--row { max-width: none; display: flex; flex-wrap: wrap; align-items: flex-end; justify-content: space-between; gap: 20px; }
.section__intro { max-width: 46rem; }
.section__cta { margin: 44px 0 0; }

/* Service cards */
.cards { display: grid; gap: var(--space-base); }
@media (min-width: 680px) { .cards { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .cards { grid-template-columns: repeat(3, 1fr); } }
.card { position: relative; display: flex; flex-direction: column; background: #fff; border: 1px solid var(--line); padding: 32px 28px 28px; color: var(--ink-muted); text-decoration: none; transition: border-color .2s ease, transform .25s var(--ease); }
.card::before { content: ""; position: absolute; left: -1px; right: -1px; top: -1px; height: 4px; background: var(--pulse-green); transform: scaleX(0); transform-origin: left; transition: transform .3s var(--ease); }
.card:hover { text-decoration: none; border-color: var(--pulse-green); transform: translateY(-4px); }
.card:hover::before { transform: scaleX(1); }
.card .icon { width: 36px; height: 36px; margin-bottom: 20px; }
.card p { font-size: 16px; flex: 1; }
.card .textlink { margin-top: 4px; }

/* Result cards */
.results { display: grid; gap: var(--space-base); }
@media (min-width: 900px) { .results { grid-template-columns: repeat(3, 1fr); } }
.result { background: #fff; border: 1px solid var(--line); padding: 28px; }
.result__tag { font-size: 13px; font-weight: 600; letter-spacing: 1px; text-transform: uppercase; color: var(--slate); margin: 0 0 6px; }
.result h3 { margin-bottom: 4px; }
.compare { margin: 22px 0 0; font-variant-numeric: tabular-nums; }
.compare__row { margin-bottom: 14px; }
.compare__row:last-child { margin-bottom: 0; }
.compare dt { font-size: 14px; color: var(--ink-muted); margin-bottom: 6px; }
.compare dd { margin: 0; display: grid; grid-template-columns: minmax(0, 1fr) 7.6rem; align-items: center; gap: 12px; }
.compare__track { display: block; }
.compare__bar { display: block; height: 26px; min-width: 4px; transform-origin: left; }
.compare__bar--now { background: var(--pulse-green); }
.compare__bar--then { background: var(--silver); }
.compare__num { font-weight: 700; color: var(--ink-black); white-space: nowrap; font-size: 18px; }
.compare__row:last-child .compare__num { font-weight: 500; color: var(--ink-muted); }
.js [data-reveal] .compare__bar { transform: scaleX(0); transition: transform 1s var(--ease) .25s; }
.js [data-reveal].is-in .compare__bar { transform: scaleX(1); }

/* Steps drawn as rising bars */
.steps { list-style: none; counter-reset: step; padding: 0; margin: 0; display: grid; gap: 36px var(--space-base); }
.steps li { counter-increment: step; position: relative; padding-top: 132px; }
.steps__bar { position: absolute; left: 0; top: 0; width: 100%; height: 112px; border-bottom: 2px solid var(--slate); }
.steps__bar::before { content: ""; position: absolute; left: 0; bottom: 0; width: 100%; height: var(--h); background: var(--pulse-green); transform-origin: bottom; }
.steps__bar::after { content: counter(step); position: absolute; left: 14px; bottom: 8px; color: #fff; font-weight: 700; font-size: 22px; line-height: 1; }
.js .steps [data-reveal] .steps__bar::before { transform: scaleY(0); transition: transform .8s var(--ease) .2s; }
.js .steps [data-reveal].is-in .steps__bar::before { transform: scaleY(1); }
.steps p { font-size: 16px; margin: 0; }
@media (min-width: 640px) { .steps { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .steps { grid-template-columns: repeat(4, 1fr); gap: var(--space-base); } }

/* Two audiences */
.duo { display: grid; gap: var(--space-base); }
@media (min-width: 860px) { .duo { grid-template-columns: 1fr 1fr; } }
.duo__item { display: block; background: #fff; border: 1px solid var(--line); border-left: 4px solid var(--pulse-green); padding: 36px 32px; color: var(--ink-muted); text-decoration: none; transition: transform .25s var(--ease), border-color .2s ease; }
.duo__item:hover { text-decoration: none; transform: translateY(-4px); border-color: var(--pulse-green); }
.duo__item .icon { width: 36px; height: 36px; margin-bottom: 18px; }
.duo__item h2 { font-size: 26px; }

/* Article cards */
.postgrid { display: grid; gap: 36px var(--space-base); }
@media (min-width: 680px) { .postgrid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .postgrid { grid-template-columns: repeat(3, 1fr); } }
.postcard { display: flex; flex-direction: column; border: 1px solid var(--line); background: #fff; transition: transform .25s var(--ease), border-color .2s ease; }
.postcard:hover { transform: translateY(-4px); border-color: var(--pulse-green); }
.postcard__cover { display: block; }
.cover { height: 168px; padding: 26px 26px 0; background: var(--mist); overflow: hidden; }
.cover--1 { background: var(--forest); }
.cover--1 .bars__bar { fill: var(--pulse-green-bright); }
.cover--1 .bars__line { stroke: #fff; }
.cover--2 { background: var(--pulse-green); }
.cover--2 .bars__bar { fill: rgba(255, 255, 255, .3); }
.cover--2 .bars__line { stroke: #fff; }
.postcard:hover .bars__bar { transform: scaleY(1.06); transition-delay: 0s; transition-duration: .3s; }
.postcard__body { padding: 24px 26px 26px; display: flex; flex-direction: column; flex: 1; }
.postcard__date { font-size: 13px; font-weight: 500; letter-spacing: 1px; text-transform: uppercase; color: var(--ink-muted); margin: 0 0 8px; }
.postcard h3 { font-size: 20px; }
.postcard h3 a { color: var(--ink-black); }
.postcard h3 a:hover { color: var(--pulse-green); text-decoration: none; }
.postcard__body > p:not(.postcard__date) { font-size: 16px; flex: 1; }
.pagination { margin-top: 44px; }
.pagination .nav-links { display: flex; gap: 16px; font-weight: 600; }

/* Page heads */
.pagehead { background: var(--mist); padding-block: clamp(48px, 6vw, 80px) 0; overflow: hidden; }
.pagehead__grid { display: grid; gap: 32px; align-items: end; }
.pagehead__text { padding-bottom: clamp(40px, 5vw, 64px); }
.pagehead h1 { max-width: 20ch; margin-bottom: 16px; }
.pagehead .lede { margin-bottom: 0; }
.pagehead__art { height: 150px; opacity: .9; }
.pagehead__art .bars__line { stroke: var(--slate); }
@media (min-width: 900px) { .pagehead__grid { grid-template-columns: minmax(0, 1.5fr) minmax(0, 1fr); } .pagehead__art { height: 230px; } }
@media (max-width: 899px) { .pagehead__art { display: none; } }
.pagehead--article { padding-bottom: clamp(40px, 5vw, 64px); }
.pagehead--article h1 { max-width: 26ch; }
.byline { font-size: 15px; margin: 0; }
.headstat { display: flex; flex-wrap: wrap; align-items: baseline; gap: 4px 16px; margin: 24px 0 0; padding-top: 18px; border-top: 4px solid var(--pulse-green); max-width: 36rem; }
.headstat__num { font-size: clamp(38px, 2vw + 26px, 54px); font-weight: 700; color: var(--pulse-green); line-height: 1; font-variant-numeric: tabular-nums; }

/* Long-form text */
.prose { max-width: 44rem; color: var(--ink-muted); }
.prose h2 { margin-top: 48px; font-size: clamp(24px, .8vw + 20px, 28px); }
.prose h3 { margin-top: 36px; }
.prose h2:first-child, .prose h3:first-child { margin-top: 0; }
.prose ul, .prose ol { padding-left: 22px; }
.prose li { margin-bottom: 8px; }
.prose ul li::marker { color: var(--pulse-green); }
.prose ol li::marker { color: var(--pulse-green); font-weight: 600; }
.prose a { text-decoration: underline; text-underline-offset: 3px; overflow-wrap: anywhere; }
.prose table { width: 100%; border-collapse: collapse; font-size: 16px; }
.prose th, .prose td { text-align: left; padding: 10px 12px 10px 0; border-bottom: 1px solid var(--line); vertical-align: top; }
.prose blockquote { margin: 28px 0; padding: 4px 0 4px 20px; border-left: 4px solid var(--pulse-green); color: var(--ink-black); }

/* Services */
.service { display: grid; gap: 12px clamp(32px, 6vw, 80px); padding: 40px 0; border-top: 1px solid var(--line); scroll-margin-top: 100px; }
.service:first-child { border-top: 0; padding-top: 0; }
.service__head { display: flex; gap: 16px; align-items: flex-start; }
.service__head .icon { flex: none; width: 32px; height: 32px; margin-top: 2px; }
.service h2 { font-size: clamp(22px, .7vw + 19px, 26px); margin: 0; }
.service p { max-width: 40rem; }
.service div > p:last-child { margin-bottom: 0; }
@media (min-width: 860px) { .service { grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); } }

/* Case studies */
.exhibit { display: grid; gap: 32px clamp(32px, 5vw, 64px); padding: 48px 0; border-top: 1px solid var(--line); align-items: start; }
.exhibit:first-child { border-top: 0; padding-top: 0; }
@media (min-width: 960px) { .exhibit { grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); } .exhibit--flip .exhibit__text { order: 2; } }
.shots { display: grid; gap: 40px var(--space-base); margin-top: 36px; }
@media (min-width: 740px) { .shots { grid-template-columns: 1fr 1fr; } }
.cases { list-style: none; padding: 0; margin: 36px 0 0; display: grid; gap: var(--space-base); }
.cases li { display: grid; gap: 12px 40px; padding: 32px; border: 1px solid var(--line); border-left: 4px solid var(--pulse-green); background: #fff; transition: transform .25s var(--ease); }
.cases li:hover { transform: translateX(6px); }
.cases__stat { margin: 0; }
.cases__num { display: block; font-size: 44px; font-weight: 700; line-height: 1; color: var(--pulse-green); font-variant-numeric: tabular-nums; }
.cases__label { display: block; font-size: 14px; margin-top: 8px; }
.cases h3 { font-size: 22px; }
.cases h3 a { color: var(--ink-black); }
.cases h3 a:hover { color: var(--pulse-green); text-decoration: none; }
.cases p { max-width: 42rem; margin-bottom: 0; font-size: 16px; }
@media (min-width: 740px) { .cases li { grid-template-columns: 220px 1fr; align-items: center; } }

/* Partners */
.partners { list-style: none; padding: 0; margin: 0 0 40px; display: grid; gap: var(--space-base); }
@media (min-width: 860px) { .partners { grid-template-columns: 1fr 1fr; } }
.partners li { border: 1px solid var(--line); padding: 32px; }
.partners__logo { height: 84px; display: flex; align-items: center; margin-bottom: 20px; }
.partners__logo img { max-height: 84px; width: auto; max-width: 190px; }
.partners h2 { font-size: 22px; margin-bottom: 2px; }
.partners p { font-size: 16px; }

/* Two-column */
.split { display: grid; gap: 40px clamp(32px, 6vw, 80px); }
.pair { display: grid; gap: 40px clamp(32px, 6vw, 80px); }
@media (min-width: 860px) { .split { grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); } .pair { grid-template-columns: 1fr 1fr; } }
.split h2 { font-size: 24px; }

/* Forms */
.form { max-width: 36rem; }
.form p { margin-bottom: 18px; }
.form label { display: block; font-size: 16px; font-weight: 600; color: var(--ink-black); margin-bottom: 6px; }
.form__optional { font-weight: 400; color: var(--ink-muted); font-size: 14px; }
.form input[type="text"], .form input[type="email"], .form select, .form textarea { width: 100%; font: inherit; color: var(--ink-black); background: #fff; border: 1px solid var(--graphite); border-radius: 0; padding: 13px 14px; }
.form textarea { resize: vertical; }
.form__trap { position: absolute; left: -9999px; }
.notice { padding: 16px 20px; border-left: 4px solid var(--success-green); background: var(--mist); color: var(--ink-black); max-width: 36rem; }
.notice--error { border-left-color: var(--coral); }

/* Booking band */
.book { position: relative; background: var(--pulse-green); color: #fff; padding-block: var(--space-section); overflow: hidden; }
.book .eyebrow { color: #fff; opacity: .85; }
.book h2 { color: #fff; font-size: clamp(28px, 1.6vw + 22px, 40px); max-width: 20ch; margin-bottom: 16px; }
.book p { max-width: 38rem; }
.book__inner { display: grid; gap: 32px; align-items: end; }
.book__actions { display: flex; flex-wrap: wrap; gap: 14px; margin: 28px 0 0; }
.book__art { height: 220px; }
@media (min-width: 960px) { .book__inner { grid-template-columns: 1.5fr 1fr; } .book__art { margin-bottom: calc(var(--space-section) * -1); height: 300px; } }
@media (max-width: 959px) { .book__art { display: none; } }

/* Footer */
.site-footer { background: var(--ink-black); color: var(--silver); font-size: 16px; padding-block: 64px 32px; }
.site-footer a { color: #fff; }
.site-footer__inner { display: grid; gap: 40px 64px; }
.site-footer__logo { width: 190px; margin-bottom: 18px; }
.site-footer__tagline { color: var(--pulse-green-bright); font-weight: 600; font-size: 18px; margin-bottom: 14px; }
.site-footer__nav { display: grid; grid-template-columns: repeat(2, 1fr); gap: 32px; }
.site-footer__title { font-size: 14px; font-weight: 600; letter-spacing: 1px; text-transform: uppercase; color: #fff; margin: 0 0 14px; }
.site-footer__nav ul { list-style: none; padding: 0; margin: 0; }
.site-footer__nav li { margin-bottom: 10px; }
.site-footer__nav a { color: var(--silver); }
.site-footer__nav a:hover { color: #fff; }
.site-footer__legal { margin-top: 48px; padding-top: 20px; border-top: 1px solid var(--graphite); font-size: 14px; }
.site-footer__legal p { margin: 0; max-width: 56rem; }
@media (min-width: 900px) { .site-footer__inner { grid-template-columns: 1fr 1.4fr; } .site-footer__nav { grid-template-columns: repeat(3, 1fr); } }

/* Reduced motion: keep fades and growth, drop travel, tilt and looping drift */
@media (prefers-reduced-motion: reduce) {
	html { scroll-behavior: auto; }
	.js [data-reveal]:not(.barswrap) { transform: none; }
	.hero__float, .hero__glow { animation: none; }
	.js .hero__in { animation-name: fadein; }
}
@keyframes fadein { from { opacity: 0; } to { opacity: 1; } }
@media print { .site-header, .site-footer, .book { display: none; } }

/* ---------- Depth and movement ---------- */
:root { --lift-1: 0 1px 2px rgba(22, 36, 21, .06), 0 8px 24px -12px rgba(22, 36, 21, .22); --lift-2: 0 2px 4px rgba(22, 36, 21, .08), 0 28px 56px -20px rgba(22, 36, 21, .38); }

/* Scroll progress */
.progress { position: fixed; left: 0; top: 0; height: 3px; width: 100%; background: var(--pulse-green-bright); transform: scaleX(0); transform-origin: left; z-index: 60; pointer-events: none; }

/* Hero depth */
.hero__glow { position: absolute; width: 900px; height: 900px; right: -220px; top: -320px; background: radial-gradient(closest-side, rgba(65, 208, 52, .22), rgba(65, 208, 52, 0) 70%); animation: drift 14s ease-in-out infinite alternate; pointer-events: none; }
@keyframes drift { from { transform: translate3d(0, 0, 0) scale(1); } to { transform: translate3d(-120px, 90px, 0) scale(1.15); } }
.hero__bg { will-change: transform; }
.hero__proof { perspective: 1400px; }
.shot--lift { position: relative; transform: rotateY(-9deg) rotateX(4deg); transform-style: preserve-3d; transition: transform .5s var(--ease); box-shadow: 22px 22px 0 var(--pulse-green), 0 50px 90px -30px rgba(0, 0, 0, .7); }
.hero__proof:hover .shot--lift { transform: rotateY(-3deg) rotateX(1deg) translateY(-6px); }
.hero__proof figcaption { margin-top: 44px; }
.hero__float { position: absolute; z-index: 3; background: #fff; color: var(--graphite); font-size: 14px; line-height: 1.3; padding: 12px 16px; box-shadow: var(--lift-2); animation: float 6s ease-in-out infinite; white-space: nowrap; }
.hero__float strong { display: block; font-size: 22px; font-weight: 700; color: var(--ink-black); }
.hero__float--a { left: -34px; bottom: 150px; }
.hero__float--b { right: -8px; bottom: 96px; animation-delay: -3s; display: flex; align-items: center; gap: 10px; font-weight: 500; color: var(--ink-black); }
.hero__float .dot { width: 10px; height: 10px; border-radius: 50%; background: var(--pulse-green); box-shadow: 0 0 0 0 rgba(6, 127, 56, .6); animation: beat 1.6s ease-out infinite; }
@keyframes float { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-14px); } }
@keyframes beat { 0% { box-shadow: 0 0 0 0 rgba(6, 127, 56, .6); } 100% { box-shadow: 0 0 0 14px rgba(6, 127, 56, 0); } }
@media (max-width: 1260px) { .hero__float--a { left: 8px; } .hero__float--b { right: 8px; } }
@media (max-width: 999px) { .shot--lift { transform: none; box-shadow: 12px 12px 0 var(--pulse-green); } .hero__float { display: none; } }

/* Ticker */
.ticker { background: var(--ink-black); color: #fff; overflow: hidden; border-top: 1px solid #2a3a29; }
.ticker__track { display: flex; width: max-content; animation: ticker 38s linear infinite; }
.ticker:hover .ticker__track { animation-play-state: paused; }
.ticker span { display: inline-flex; align-items: baseline; gap: 10px; padding: 16px 34px; font-size: 15px; color: var(--silver); white-space: nowrap; border-right: 1px solid #2a3a29; }
.ticker b { font-size: 18px; font-weight: 700; color: var(--pulse-green-bright); }
@keyframes ticker { to { transform: translateX(-50%); } }

/* Cards gain real elevation */
.card, .result, .postcard, .duo__item, .partners li, .cases li { box-shadow: var(--lift-1); }
.card:hover, .postcard:hover, .duo__item:hover { box-shadow: var(--lift-2); transform: translateY(-8px); }
.card .icon, .duo__item .icon { transition: transform .35s var(--ease); }
.card:hover .icon, .duo__item:hover .icon { transform: translateY(-4px) scale(1.12); }
.result { position: relative; transition: transform .3s var(--ease), box-shadow .3s ease; }
.result::after { content: ""; position: absolute; inset: 0; transform: translate(10px, 10px); background: var(--pulse-green); z-index: -1; opacity: 0; transition: opacity .3s ease; }
.results { isolation: isolate; }
.result:hover { transform: translate(-5px, -5px); }
.result:hover::after { opacity: 1; }
.cases li:hover { box-shadow: var(--lift-2); }

/* Screenshots sit on an offset block */
.proof .shot { position: relative; box-shadow: 14px 14px 0 var(--mist), var(--lift-1); transition: transform .4s var(--ease), box-shadow .4s ease; }
.section--alt .proof .shot { box-shadow: 14px 14px 0 var(--pulse-green), var(--lift-1); }
.exhibit .proof .shot { box-shadow: 16px 16px 0 var(--pulse-green), var(--lift-2); }
.proof:hover .shot { transform: translate(-4px, -4px); }
.proof figcaption { margin-top: 28px; }

/* Stats lift on hover */
.stat { transition: background-color .3s ease; }
.stat__num { transition: transform .35s var(--ease), color .3s ease; transform-origin: left bottom; }
.stat:hover .stat__num { transform: scale(1.06); color: var(--pulse-green); }

/* Steps: bars with a lit top edge */
.steps__bar::before { background: linear-gradient(180deg, #0a9a45 0%, var(--pulse-green) 55%, var(--pulse-green-deep) 100%); box-shadow: 0 18px 30px -16px rgba(6, 127, 56, .7); }
.steps li { transition: transform .3s var(--ease); }
.steps li:hover { transform: translateY(-6px); }

/* Video section */
.section--forest { background: var(--forest); position: relative; overflow: hidden; --ink: #fff; --ink-muted: var(--silver); --ink-brand: var(--pulse-green-bright); }
.section--forest::before { content: ""; position: absolute; width: 760px; height: 760px; left: -260px; bottom: -420px; background: radial-gradient(closest-side, rgba(65, 208, 52, .18), rgba(65, 208, 52, 0) 70%); pointer-events: none; }
.section--forest h2 { color: #fff; }
.section--forest p { color: #d5dbd4; }
.reel { position: relative; display: grid; gap: 48px clamp(32px, 5vw, 72px); align-items: center; }
@media (min-width: 960px) { .reel { grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); } }
.reel__player { perspective: 1400px; }
.reel__video { display: block; width: 100%; height: auto; background: #000; box-shadow: 18px 18px 0 var(--pulse-green), 0 50px 90px -30px rgba(0, 0, 0, .8); transition: transform .5s var(--ease); }

/* Page heads and the booking band get a slow drift */
.pagehead { position: relative; }
.pagehead::before { content: ""; position: absolute; width: 620px; height: 620px; right: -160px; top: -300px; background: radial-gradient(closest-side, rgba(6, 127, 56, .13), rgba(6, 127, 56, 0) 70%); pointer-events: none; }
.pagehead__grid { position: relative; }
.book::before { content: ""; position: absolute; width: 800px; height: 800px; right: -200px; top: -400px; background: radial-gradient(closest-side, rgba(255, 255, 255, .16), rgba(255, 255, 255, 0) 70%); animation: drift 16s ease-in-out infinite alternate; pointer-events: none; }
.book__inner { position: relative; }
.button { box-shadow: 0 10px 22px -12px rgba(6, 127, 56, .8); }
.button--ghost, .button--ghost-white, .button--white { box-shadow: none; }
.button:hover { box-shadow: 0 18px 30px -14px rgba(6, 127, 56, .9); }
.site-header.is-stuck { box-shadow: 0 10px 30px -18px rgba(22, 36, 21, .35); }

/* Why Pulse Seller */
.pillars { display: grid; gap: var(--space-base); }
@media (min-width: 900px) { .pillars { grid-template-columns: repeat(3, 1fr); } }
.pillar { background: #fff; border: 1px solid var(--line); border-top: 4px solid var(--pulse-green); padding: 32px 28px; box-shadow: var(--lift-1); transition: transform .3s var(--ease), box-shadow .3s ease; }
.pillar:hover { transform: translateY(-8px); box-shadow: var(--lift-2); }
.pillar__num { font-size: clamp(40px, 2vw + 28px, 56px); font-weight: 700; line-height: 1; color: var(--pulse-green); margin: 0 0 18px; height: 60px; display: flex; align-items: flex-end; letter-spacing: -.01em; }
.pillar__num--bars { gap: 8px; }
.pillar__num--bars i { width: 22px; height: var(--h); background: var(--pulse-green); transform-origin: bottom; }
.js [data-reveal] .pillar__num--bars i { transform: scaleY(0); transition: transform .7s var(--ease) .3s; }
.js [data-reveal].is-in .pillar__num--bars i { transform: scaleY(1); }
.pillar__num--bars i:nth-child(2) { transition-delay: .4s !important; }
.pillar__num--bars i:nth-child(3) { transition-delay: .5s !important; }
.pillar__num--bars i:nth-child(4) { transition-delay: .6s !important; }
.pillar p:last-child { font-size: 16px; margin: 0; }
.pillars > [data-reveal]:nth-child(2) { transition-delay: .08s; }
.pillars > [data-reveal]:nth-child(3) { transition-delay: .16s; }
.result__big { font-size: clamp(36px, 1.6vw + 26px, 48px); font-weight: 700; line-height: 1.05; color: var(--pulse-green); margin: 18px 0 8px; font-variant-numeric: tabular-nums; }
.result__note { font-size: 15px; margin: 0; }
.service h3 { font-size: 18px; margin-top: 24px; }
.service ul { padding-left: 22px; }
.service ul li::marker { color: var(--pulse-green); }