KG Boot & Shoe Supply: sales up 84.9% year over year, and a Walmart store built in two weeks

KG Boot & Shoe Supply makes boot-care products in the United States: toe protection, laces, shine kits and insoles. It is founder-run, and the category is seasonal, with a fourth-quarter peak and a summer trough. Pulse Seller has managed the account since 2025.

Where things stood

The product was strong. The gaps were operational: the insoles line kept running out of stock, flammable-goods storage limits capped how much inventory Amazon would accept, and the catalog carried attribute errors. On Walmart the brand had three listings.

What we did on Amazon

• Built a buy-one-get-one promotion program and supported it with ads.
• Set up case packs and Amazon Warehousing and Distribution.
• Requested and secured a higher flammable-goods capacity limit through Amazon’s account team.
• Corrected the country of origin on 31 SKUs.
• Planned the Prime Day and Black Friday deal calendar ahead of each submission window.
• Sent a restock report every week and a performance summary every quarter.
• Ran a profitability review using landed cost, ending in a keep-or-cut list by SKU.

What we did on Walmart

In September 2026 the Walmart catalog went from 3 published items to 85 in two weeks, with zero listing errors. Every listing had to be built, categorized, re-shot to spec, priced and stocked.

• Eight variation families, mirroring the Amazon catalog.
• 24 product-type corrections.
• About 80 images re-rendered to Walmart’s 2,000-pixel spec.
• 29 inbound plans created and labeled for Walmart Fulfillment Services.
• Review Accelerator enrollment and Walmart Connect ad access.

Results

• Third-quarter 2026 sales up 84.9% over the third quarter of 2025.
• Up 11.3% over the prior quarter, in a quarter when the insoles line was out of stock.
• Ad-attributed orders up 27.1% quarter over quarter.
• Walmart rated the new store Excellent within three weeks: content quality 89.6%, price competitiveness 91%, shipping 100%.